Fake beauty standards? It's time to move on!

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Today while reading news I came across a headline: HUL now renamed its cosmetic line 'Fair and Lovely' to 'Glow and Lovely'. While I appreciate the move that the company is now not trying to set beauty standards for women, I also want to question why for years this product was so successful in the Indian market and why it was launched in the first place. I do not blame the company for launching a product that became such a hit in the market, but I blame the society which sets beauty standards for women and the ads which show fair women performing better, having more confidence, and getting more attention. So, in today's blog, I question these fake beauty standards and suggest ways on how we can improve as a society so that the next product launched to promote fairness becomes a failure.

Since childhood, we have been seeing movies, advertisements, and also listening around us that being fair is going to give us an edge over others, be it for your professional development or personal relationships. And its high time we stop promoting this! Instead, families should encourage on seeing the inner beauty, the fairness of heart is important rather than seeing which skin tone does a person have. Its time our movies start showing female leads who succeed in life personally as well professionally because of their strong character and that success is independent of their skin tone or their physique. To change the way society sees beauty will take time, but we have to start. It will start when we ourselves believe that we are beautiful no matter what! It will start when girls from their childhood are not forced to apply talcum powder to look pretty. It will start when kids are told not to make fun of skin tones in school. If a person really feels confident after using a particular cosmetic product then it's their choice, but the pressure of society to look fair should not force someone to use chemicals on their face.

The beauty standards are so high that the use of a fairness product is just one example, looking flawless all the time has forced people to spend lots of money and go thru lots of pain of surgery and whatnot. Its high time our society changes the way it pressurizes people and set certain standards to follow. Let's be the change and admire people for their inner beauty. 

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